Usability & UX testing, taught by Jessica Lee, head of user testing for Loki Studios and Conny Liegl, usability specialist in the Stanford CS department
Social Media & SEO (focus on launch strategy) taught by Ricky Yean, founder & CEO of Crowdbooster
Personal Branding, taught by Jason Shen, founder & CEO of RideJoy (Y-Combinator)
Case Study on Metaneer: Monetizing, Improving, and Acquiring Users for their flagship app CheckPlus, culminating in a presentation to their co-founders
Traditional Advertising, taught by John Gumas, founder of Gumas Ad Agency
Pricing & Strategy, taught by Professor Pedro Gardete of the Stanford GSB
Consumer Products Branding, taught by Annie Ellicott, marketing consultant
Stay tuned for more campus-wide events in the Winter and Spring quarters